#92: Cathryn Lavery – From Kickstarter to global 8-figure e-commerce business
Creator Science
Evolving a Brand: From Productivity to Personal Development
This chapter explores the transformation of a brand originally focused on productivity journals into a comprehensive platform for personal development and relationship enhancement. It covers the influence of personal experiences on product development, the management of an e-commerce business, and the complexities of catering to diverse customer needs. The conversation highlights challenges in operations, shipping logistics, and the benefits of local production in fostering customer connections.
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