Cathryn Lavery

Cathryn Lavery, Founder and CEO of BestSelf Co., shares her inspiring journey from a young entrepreneur to leading an eight-figure e-commerce brand. She discusses her initial fears on Kickstarter and how to thrive in crowdfunding. Cathryn emphasizes the importance of maintaining high standards in product quality and customer engagement. She also explores the evolving e-commerce landscape, highlighting the shift from traditional marketing to influencer-driven strategies. Lastly, Cathryn reflects on her brand's transformation from productivity to comprehensive personal development.