Cathryn Lavery

Cathryn Lavery, founder of BestSelf Co. and product designer, shares her journey of transforming a personal productivity journal into a thriving business. After being diagnosed with ADHD at 31, she created the INCUP framework to enhance focus with interest and urgency. Cathryn dives into gamification techniques and practical hacks that helped her escape the 'Okay Plateau' in her career. She discusses the inspiring shift from a product-centric to a problem-solving approach and introduces tools like Helm to reclaim attention from digital distractions.

Cathryn Lavery, Founder and CEO of BestSelf Co., shares her inspiring journey from a young entrepreneur to leading an eight-figure e-commerce brand. She discusses her initial fears on Kickstarter and how to thrive in crowdfunding. Cathryn emphasizes the importance of maintaining high standards in product quality and customer engagement. She also explores the evolving e-commerce landscape, highlighting the shift from traditional marketing to influencer-driven strategies. Lastly, Cathryn reflects on her brand's transformation from productivity to comprehensive personal development.