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#92: Cathryn Lavery – From Kickstarter to global 8-figure e-commerce business

Creator Science

CHAPTER

Crafting a Unique Consumer Experience

This chapter explores the strategic launch of a direct-to-consumer brand centered on a three-month goal journal, emphasizing customer engagement beyond the initial purchase. It highlights the importance of high design standards, product quality, and the nuanced presentation that drives consumer loyalty in a competitive market.

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