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#92: Cathryn Lavery – From Kickstarter to global 8-figure e-commerce business

Creator Science

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Evolving Consumer Engagement: From Traditional Ads to Influencer Influence

This chapter explores the shift in consumer engagement from traditional media to personal recommendations, particularly from influencers. It highlights successful strategies in influencer marketing, the effectiveness of user-generated content, and insights on advertising across social media platforms.

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