“We’re actually biologically positioned and programmed to receive stories. For most of existence, for the hundreds of thousands of years humans have existed on the planet, we have not been able to transfer information in written form from one person to another.” -Matthew Dicks

As bookkeepers, we love the details. We find patterns in them others struggle to see. But sometimes our love of numbers makes it hard to step away from pure and factual resolution. Think about a subject that bores you to tears, then imagine having to listen to a report about it.

How we feel about those things is the same way others feel about bookkeeping. That is why we need something more than the numbers to not only get our clients on board but to keep them long-term. We need stories. We need ways of communicating that connect us through authentic and entertaining lived experiences.

Matthew Dicks, storyteller and bestselling author, is this episode’s featured guest. He has spent his career helping others tell their stories in compelling, and authentic ways.

In this episode, he will discuss...

The value of sharing your story with your clients
How to tell a story, not read a report
The importance of connecting business and story together

So, if you are struggling to compete in a market saturated with services. It might be time to think beyond your skills, to how you connect and relate with the people you hope to serve. This is the episode to help you do just that!

To find out more about Matthew, click here.

Connect with him on LinkedIn, Twitter or Facebook.

Check out his TED talk, Homework For Life.

Time Stamps 01:18 - Matthew discusses his career journey 05:52 - Reporting vs Storytelling 07:44 - Connecting story to business 15:20 - Building authentic connections 20:27 - Sharing our story 30:58 - Stories sell

This episode is brought to you by our great friends at Hub Analytics!

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REPLAY: Mastering the science of selling