Unlocking Insights With Consumer Purchase Data (ft. Jonathan Silver)

9 snips

Jan 24, 2025

Jonathan Silver, CEO of Affinity Solutions, shares his diverse journey from launching a potty training product to analyzing consumer purchase data. He delves into the importance of behavioral insights in retail, emphasizing how data-driven strategies can redefine consumer experiences. Jonathan highlights collaborations with the National Retail Federation and discusses unexpected spending patterns post-pandemic. The conversation touches on the critical role of mobile data and its impact on understanding demographic trends, crucial for adapting to the ever-evolving retail landscape.

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ANECDOTE

From Potty Training to Retail Insights

Jonathan Silver's journey began with an inflatable potty training product.
This led to creating 'Mothers Network', a membership organization for parents.

ANECDOTE

Building Affinity Solutions

Banks requested similar programs for various demographics, leading to 'Affinity Solutions'.
The company shifted to merchant-funded rewards and data insights.

INSIGHT

Stone Soup Analogy

Lyden Foust compares Jonathan Silver's career to the parable of 'Stone Soup'.
Silver's work creates value for retailers, banks, and consumers.

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In this episode, Jonathan Silver, CEO of Affinity Solutions, discusses the importance of behavioral data in understanding consumer spending patterns. He shares his journey from launching a potty training product to leading a company that provides valuable insights to retailers and financial institutions. The discussion covers the evolution of Affinity Solutions, its partnerships with organizations like the National Retail Federation, and the impact of economic indicators on retail trends. Silver emphasizes the need for retailers to adapt to changing consumer behaviors and the significance of data-driven decision-making in the retail landscape. Chapters: (00:00) Introduction (00:30) Intro To Affinity Solutions (03:10) From Potty Training to Retail Insights (11:41) Building Affinity Solutions (17:07) Partnership with NRF and Economic Insights (20:08) Data Applications in Retail Strategy (26:30) Understanding Competitive Insights Through Data (27:08) Unusual Consumer Spending Patterns (28:47) The Importance of Mobile Data in Retail (30:22) Innovative Segmentation in Consumer Behavior (31:18) Retail Trends and Predictions for 2025 (34:35) Economic Indicators Impacting Retail (37:25) Consumer Confidence and Spending Behavior (38:07) Diverse Economies and Consumer Spending (40:07) Balancing Inflation and Discretionary Spending (42:08) Leveraging Data for Customer Insights (44:49) Leadership Evolution in Retail (49:19) Key Questions for Retailers in 2025 (50:56) Conclusion

Learn more about Affinity Solutions

Follow Jonathan Silver on: ⁠LinkedIn⁠

Listen to Consumer Code on: Spotify | Apple | YouTube

Follow Lyden Foust on: LinkedIn | Instagram

About Spatial.ai:

Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.

Learn more at spatial.ai or schedule a free 30-minute demo.