In this episode, Jonathan Silver, CEO of Affinity Solutions, discusses the importance of behavioral data in understanding consumer spending patterns. He shares his journey from launching a potty training product to leading a company that provides valuable insights to retailers and financial institutions. The discussion covers the evolution of Affinity Solutions, its partnerships with organizations like the National Retail Federation, and the impact of economic indicators on retail trends. Silver emphasizes the need for retailers to adapt to changing consumer behaviors and the significance of data-driven decision-making in the retail landscape.
Chapters:
(00:00) Introduction
(00:30) Intro To Affinity Solutions
(03:10) From Potty Training to Retail Insights
(11:41) Building Affinity Solutions
(17:07) Partnership with NRF and Economic Insights
(20:08) Data Applications in Retail Strategy
(26:30) Understanding Competitive Insights Through Data
(27:08) Unusual Consumer Spending Patterns
(28:47) The Importance of Mobile Data in Retail
(30:22) Innovative Segmentation in Consumer Behavior
(31:18) Retail Trends and Predictions for 2025
(34:35) Economic Indicators Impacting Retail
(37:25) Consumer Confidence and Spending Behavior
(38:07) Diverse Economies and Consumer Spending
(40:07) Balancing Inflation and Discretionary Spending
(42:08) Leveraging Data for Customer Insights
(44:49) Leadership Evolution in Retail
(49:19) Key Questions for Retailers in 2025
(50:56) Conclusion
Learn more about Affinity Solutions
Follow Jonathan Silver on: LinkedIn
Listen to Consumer Code on: Spotify | Apple | YouTube
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About Spatial.ai:
Spatial.ai’s PersonaLive is an advanced consumer segmentation platform for developing data-driven marketing strategies. PersonaLive categorizes U.S. households into 17 groups and 80 segments using consumer behavior data from transactions, mobile visits, and social media activity, providing marketers with deep insights for effective audience targeting. From mid-sized retailers and agencies to Fortune 500 companies, hundreds of businesses use PersonaLive to drive strategic decisions and enhance marketing performance.
Learn more at spatial.ai or schedule a free 30-minute demo.
