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Unlocking Insights With Consumer Purchase Data (ft. Jonathan Silver)

Consumer Code

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Retail Trends and Consumer Dynamics in 2024

This chapter explores the retail landscape of 2024, marked by a surprising 4% increase in consumer spending. It provides insights into category performances, the effects of macroeconomic indicators like employment and inflation, and the significance of demographic factors on spending behavior. The discussion also emphasizes the strategic use of consumer data in enhancing retail strategies and brand loyalty.

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