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14min chapter
Unlocking Insights With Consumer Purchase Data (ft. Jonathan Silver)
Consumer Code
Transforming Retail with Data Insights
This chapter explores the collaboration between the National Retail Federation and data-driven retail strategies, emphasizing the pivotal role of consumer purchase data. It highlights the launch of the CNBC NRF Retail Monitor and the need for retailers to adapt their approaches in light of evolving market dynamics, especially post-pandemic. The chapter features case studies revealing surprising trends and insights, demonstrating how data can inform strategic decisions and optimize marketing efforts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode