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2min chapter
Unlocking Insights With Consumer Purchase Data (ft. Jonathan Silver)
Consumer Code
Rethinking Retail Insights Through Mobile Data and Demographics
This chapter explores the critical role of mobile data and trade area modeling in retail decision-making. It emphasizes the nuances of interpreting visit data and challenges traditional demographic assumptions by examining diverse consumer segments.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode