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Unlocking Insights With Consumer Purchase Data (ft. Jonathan Silver)

Consumer Code

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From Potty Innovation to Data Solutions

This chapter traces the evolution from developing an inflatable potty product to establishing a membership organization for parents, ultimately transforming into a data-driven business model through partnerships with financial institutions. It emphasizes the crucial lessons in adaptability and consumer understanding, showcasing how initial setbacks can pave the way for innovative financial solutions catering to diverse lifestyle segments.

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