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- Clean rooms enable secure data sharing by facilitating controlled exchanges and computations while preserving privacy.
- Adopting clean room technologies promotes data security and privacy in collaborative efforts across industries.
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The Evolution from Software Security to Privacy Protection in Data-Driven Products
Over two decades ago, Bill Gates emphasized the need for software security, a crucial priority that is now ingrained in software engineering processes. Similarly, the focus is shifting to privacy protection in data-driven products. Companies must balance conducting business with safeguarding customer data, particularly relevant in ad tech where data sharing varies between beneficial and malicious practices.
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