Bringing Your Own Data to Advertisers

Not all types of clean room infrastructures require the use of homeomorphic encrypted data to enable collaboration. We're seeing quite a bit of success with publishers providing bring your own data offerings to advertisers that utilize clean rooms to execute the actual offering. There are examples from retail media also that we're seeing some success with where you have a retail media company that has data about what users buy and creates a relationship with the media owner or publisher.