Is There a Shift in the Experience of the Internet?

Bosco: I'm reminded of when retargeting hit the internet, you know, as a technique and obviously to a lot of success. Do you think the average person is going to recognize a shift in their internet experience? Or will this be a more subtle change? Bosco: The fact that something happens that you don't expect, that is a big problem for the end user. And it actually turns out it's also not very good for the advertiser.