
Let's Talk Loyalty #387: Meet Mastercard - One of the World's Largest Loyalty Services Providers
9 snips
May 31, 2023 Chapters
Transcript
Episode notes
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Introduction
00:00 • 2min
How to Be a Successful Loyalty Professional
01:48 • 2min
Stephanie's Career in Loyalty
04:06 • 2min
The Importance of Loyalty in the Industry
05:38 • 3min
MasterCard's Customer Relationship With the MasterCard Brand
08:22 • 3min
How MasterCard Can Help You Design and Develop a Loyalty Program
11:16 • 4min
The Importance of a Good Customer Experience
15:11 • 2min
The Importance of Simplifying Customer Journeys
16:54 • 2min
The Rise of Brands Using Third Party Platforms
18:36 • 6min
The Importance of Frequency in Loyalty Programs
24:23 • 3min
The Importance of Data Purging in Loyalty Programs
27:31 • 2min
The Cost of Loyalty Data
29:22 • 4min
How to Connect the Dots on Your Card Benefits
33:35 • 2min
How MasterCard Is Bringing the Whole Picture Together in Loyalty
35:59 • 2min
The Future of Loyalty
37:39 • 4min
MasterCard's Ultimate Loyalty Strategy
41:44 • 2min
Let's Talk Loyalty
43:46 • 2min
