
#387: Meet Mastercard - One of the World's Largest Loyalty Services Providers
Let's Talk Loyalty
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How MasterCard Can Help You Design and Develop a Loyalty Program
Stephanie: I'd love to get into a couple of insights from your side, whether it's things like do's and don'ts for loyalty professionals. So people running loyalty programs around the world, looking for inspiration, what can MasterCard share with them? Stephanie: The first is starting with a strategic plan. You likely will not see a return on your loyalty program for the first few years. But you also want to make sure you don't get too complicated too quickly.
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