
#387: Meet Mastercard - One of the World's Largest Loyalty Services Providers
Let's Talk Loyalty
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The Importance of Data Purging in Loyalty Programs
If someone hasn't engaged with your loyalty program in three years, they could be missing out on a welcome series. You might even consider purging them completely. It's not so much about just thinking about the cost of keeping sort of names on file, right? This data is hugely important and you want to have, you know, reactivation history. But it's around how you mark them in terms of the engagement that you need.
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