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#387: Meet Mastercard - One of the World's Largest Loyalty Services Providers

Let's Talk Loyalty

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The Cost of Loyalty Data

Loyalty data has much more relevance and usefulness and application way beyond the pure program itself. MasterCard works with many brands who use their loyalty data for the basis of their test and learn. We've also had brands using it around sort of operational aspects as well, in terms of how long did it take to get a new product delivered?

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