#387: Meet Mastercard - One of the World's Largest Loyalty Services Providers
Let's Talk Loyalty
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The Rise of Brands Using Third Party Platforms
The rise of brands using third party platforms or just keep, Martec capabilities like MasterCard really have taken off in the last 10 years because rising ties help all ships. And I do think that's exactly another critical factor is, you know, as we drive these incredible experiences in one brand, it sets sets expectations and other aspects of our life. Sometimes they're potentially hampered actually by legacy technology and actually need to keep up. So yes, on the surface, many brands might devalue when you look at sort of their base benefits. But what we've actually find is the benefits have gotten richer for your most engaged customers around one.
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