Food Talk with Dani Nierenberg (by Food Tank)

285. Mike Salguero on ButcherBox and Better Meat

6 snips
Oct 14, 2021
Mike Salguero, CEO and co-founder of ButcherBox, discusses the company's mission to provide sustainably-sourced, organic meat while emphasizing animal welfare and environmental stewardship. He dives into the complexities of the meat supply chain and the impact of misleading food labels. Salguero advocates for reform in meat consumption and agriculture policies, spotlighting regenerative practices. He also addresses sustainable packaging challenges and the ongoing journey towards a more transparent food system. Tune in for insights that could reshape your view on meat consumption!
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ANECDOTE

ButcherBox Origin

  • Mike Salguero started ButcherBox because his wife's thyroid condition required grass-fed beef, which was difficult to find locally.
  • Initially a hobby to source this beef for his family, it grew into a nationwide business.
INSIGHT

Consumer Trust in Meat

  • Consumers find meat labels confusing, leading to distrust in meat sources and brands.
  • ButcherBox aims to rebuild trust by focusing on animal welfare, farmer relationships, and land stewardship.
ANECDOTE

Sourcing Beef from Australia

  • ButcherBox sources 75% of its beef from Australia due to a lack of US programs meeting their grass-fed standards.
  • They are now developing their own domestic program to address this.
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