How I Built This with Guy Raz Supergoop!: Holly Thaggard
Jun 8, 2020
Holly Thaggard, Founder of Supergoop!, discusses her journey from harpist to sunscreen entrepreneur after a friend's skin cancer diagnosis. She shares how she pivoted her initial business model from schools to retail, facing challenges with sunscreen policies and eventually landing in Sephora. Holly emphasizes the importance of innovation, ingredient transparency, and consumer education in promoting daily sun protection. Her brand's growth from $150,000 to over a million in sales highlights resilience and the power of personal experience in entrepreneurship.
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Artistic Heritage
- Holly Thaggard's mother was an artist who created a custom handbag brand.
- Neiman Marcus couldn't keep her handbags in stock, showcasing her entrepreneurial spirit.
Holly the Harpist
- Holly Thaggard played the harp professionally, starting in high school, calling herself "Holly the Harpist".
- She realized the business aspect was more enjoyable than playing.
Teaching Stint
- Holly Thaggard's teaching career was short-lived due to not fitting in with other teachers.
- She was told she didn't conform to their social norms.