Supergoop!: Holly Thaggard
How I Built This with Guy Raz
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Navigating Opportunities in the Beauty Industry
This chapter recounts the speaker's unexpected encounter at a trade show, which led to a significant networking opportunity with a well-known figure. They discuss the strategic challenges of securing a PR firm on a budget and the eventual decision to invest in high-profile public relations, resulting in crucial partnerships with major retailers like Sephora. The narrative highlights the importance of storytelling, resourcefulness, and confidence in overcoming obstacles and achieving success in the beauty industry.
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