Supergoop!: Holly Thaggard
How I Built This with Guy Raz
00:00
Navigating Early Challenges in Business
This chapter explores the initial hurdles faced by the speaker while promoting their sunscreen brand, Supergoop, particularly the obstacles presented by public school sunscreen policies. It details their strategic pivot to private schools and innovative financing methods, as well as the persistence required to build brand presence amidst rejections. The narrative also highlights a transformative Thanksgiving moment that catalyzed deeper discussions about growth strategies and opportunities within the competitive beauty industry.
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