Holly Thaggard

Holly Thaggard, founder of Supergoop!, transitioned from a harpist to an SPF pioneer after a friend’s skin cancer diagnosis shook her world. She shares her mission to redefine sunscreen as an everyday essential, detailing her struggles starting from marketing to schools to successfully landing retail deals. The conversation dives into innovating sunscreen formulas, navigating challenges in the market, and ultimately securing partnerships with major retailers like Sephora. Holly's inspiring journey emphasizes resilience, creativity, and the importance of sun protection for all.

Holly Thaggard, founder of Supergoop!, shares her journey of making sunscreen a daily habit. She offers invaluable advice to aspiring entrepreneurs, helping a cookie business owner navigate growth challenges and discussing innovative shaving products targeting eco-conscious consumers. Holly highlights the significance of branding and storytelling, while emphasizing the need for safety in water sports through creative product design. Her insights on trusting instincts and market awareness make for a dynamic and practical conversation!

Holly Thaggard, Founder of Supergoop!, discusses her journey from harpist to sunscreen entrepreneur after a friend's skin cancer diagnosis. She shares how she pivoted her initial business model from schools to retail, facing challenges with sunscreen policies and eventually landing in Sephora. Holly emphasizes the importance of innovation, ingredient transparency, and consumer education in promoting daily sun protection. Her brand's growth from $150,000 to over a million in sales highlights resilience and the power of personal experience in entrepreneurship.