Holly Thaggard, founder of Supergoop!, discusses creating a sunscreen brand and the challenges she faced. Topics include product market fit, starting a business as a harpist, developing innovative sunscreen formulas, introducing sunscreen into schools, and negotiating with Sephora.

Holly Thaggard, founder of Supergoop!, shares her journey in promoting sunscreen education. She offers insights alongside other entrepreneurs, including Christina, who’s seeking to elevate her Cincinnati cookie business, and Andy, who created an innovative razor cleaning device with his Navy bunkmate. Erin discusses enhancing water safety for kids with a new life jacket design. Together, they explore challenges of brand identity, market engagement, and the fun side of promoting sun safety through innovation.

Leah Solivan, CEO of TaskRabbit, and Scott and Ally Svenson, founders of MOD Pizza, along with Holly Thaggard, founder of Supergoop!, share insights on reaching new customers. They tackle innovative approaches to introducing businesses, enhance customer engagement, and discuss the importance of blending empathy with expertise in marketing. From simplifying the divorce process to branding premium olive oil, they emphasize storytelling, collaboration, and community to thrive in competitive spaces, offering valuable strategies for aspiring entrepreneurs.

In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dermatologist Dr. Richard Weller argues that some sunlight is necessary despite the widespread use of sunscreen. He shares his research findings and interactions with sunscreen manufacturers. Holly Thaggard, CEO of Supergoop, discusses US regulators scrutiny of sunscreen ingredients and the evolution of sun protection products.