How I Built This with Guy Raz Supergoop!: Holly Thaggard (2020)
13 snips
Aug 28, 2023 Holly Thaggard, founder of Supergoop!, transitioned from a harpist to an SPF pioneer after a friend’s skin cancer diagnosis shook her world. She shares her mission to redefine sunscreen as an everyday essential, detailing her struggles starting from marketing to schools to successfully landing retail deals. The conversation dives into innovating sunscreen formulas, navigating challenges in the market, and ultimately securing partnerships with major retailers like Sephora. Holly's inspiring journey emphasizes resilience, creativity, and the importance of sun protection for all.
AI Snips
Chapters
Transcript
Episode notes
Holly the Harpist
- Holly Thaggard chose the harp in fifth grade because it seemed less competitive than piano.
- She later turned her harp playing into a business, "Holly the Harpist", in high school, earning $100/hour.
Short-Lived Teaching Career
- Holly Thaggard's teaching career ended after one year due to not fitting in with other teachers.
- She felt claustrophobic in the classroom and often left early for harp gigs, breaking unspoken rules.
Holly the Harpist Returns
- After leaving teaching, Holly Thaggard moved to Dallas and revived her harp business.
- Her rates increased to $1000 minimum per party over ten years.