How I Built This with Guy Raz
Supergoop!: Holly Thaggard (2020)
Aug 28, 2023
Holly Thaggard, founder of Supergoop!, transitioned from a harpist to an SPF pioneer after a friend’s skin cancer diagnosis shook her world. She shares her mission to redefine sunscreen as an everyday essential, detailing her struggles starting from marketing to schools to successfully landing retail deals. The conversation dives into innovating sunscreen formulas, navigating challenges in the market, and ultimately securing partnerships with major retailers like Sephora. Holly's inspiring journey emphasizes resilience, creativity, and the importance of sun protection for all.
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Quick takeaways
- Holly Thaggard developed an effective sunscreen formula by collaborating with a lab remotely and using alternative ingredients to achieve the same effectiveness as Oxybenzone.
- Supergoop faced challenges in getting their product into schools but successfully pivoted to focus on retail, securing partnerships with Sephora and Nordstrom and achieving significant revenue growth.
Deep dives
Founding Supergoop and the Importance of SPF Every Day
Holly Thaggard, founder of Supergoop, set out to create a sunscreen that people would want to use every day. She recognized the need for education around skin cancer and the lack of sunscreen use in schools. With a determined vision, she began working with chemists to develop a sunscreen formula that was free of controversial ingredients like oxybenzone. Through press placements and the guidance of a PR firm, Supergoop gained recognition and secured partnerships with high-profile retailers, including Barney's and Sephora.
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