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Holly Thaggard, founder of Supergoop!, discusses creating a sunscreen brand and the challenges she faced. Topics include product market fit, starting a business as a harpist, developing innovative sunscreen formulas, introducing sunscreen into schools, and negotiating with Sephora.
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Quick takeaways
- Holly Thaggard developed an effective sunscreen formula by collaborating with a lab remotely and using alternative ingredients to achieve the same effectiveness as Oxybenzone.
- Supergoop faced challenges in getting their product into schools but successfully pivoted to focus on retail, securing partnerships with Sephora and Nordstrom and achieving significant revenue growth.
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Founding Supergoop and the Importance of SPF Every Day
Holly Thaggard, founder of Supergoop, set out to create a sunscreen that people would want to use every day. She recognized the need for education around skin cancer and the lack of sunscreen use in schools. With a determined vision, she began working with chemists to develop a sunscreen formula that was free of controversial ingredients like oxybenzone. Through press placements and the guidance of a PR firm, Supergoop gained recognition and secured partnerships with high-profile retailers, including Barney's and Sephora.
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