How I Built This with Guy Raz cover image

Supergoop!: Holly Thaggard (2020)

How I Built This with Guy Raz

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Building a Skincare Brand: From Struggles to Breakthroughs

This chapter explores the speaker's journey in establishing a skincare brand, highlighting their persistence in reaching out to schools and various retail partners. It reflects on early financial struggles, the importance of networking, and pivotal moments such as trade shows and unexpected phone calls that shaped their growth trajectory. Key themes include the significance of branding, creative problem-solving, and strategic media placements that ultimately led to the brand's success.

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