
Supergoop!: Holly Thaggard (2020)
How I Built This with Guy Raz
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Navigating Launch Challenges
This chapter chronicles the journey of launching a new sunscreen product line at major retailers like Sephora and Nordstrom, capturing both the excitement and the hurdles faced along the way. It highlights pivotal moments, including a crucial meeting at Sephora and the creative solutions employed to tackle supply shortages. Additionally, the chapter emphasizes the blend of skill and luck in securing investment and growing the brand amidst a challenging market landscape.
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