How I Built This with Guy Raz Advice Line with Holly Thaggard of Supergoop!
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Aug 15, 2024 Holly Thaggard, founder of Supergoop!, shares her journey of making sunscreen a daily habit. She offers invaluable advice to aspiring entrepreneurs, helping a cookie business owner navigate growth challenges and discussing innovative shaving products targeting eco-conscious consumers. Holly highlights the significance of branding and storytelling, while emphasizing the need for safety in water sports through creative product design. Her insights on trusting instincts and market awareness make for a dynamic and practical conversation!
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Targeted Demographics
- Focus on a specific target demographic when launching a product.
- Understand their habits, shopping behaviors, and preferences to tailor your approach.
Supergoop's Pivot
- Holly Thaggard's initial plan for Supergoop was to distribute it in schools, but regulations prevented over-the-counter drugs.
- This obstacle forced her to pivot towards consumers.
Scaling and Mentorship
- Step back from daily tasks to focus on scaling the business.
- Find mentors or advisors who can offer external perspectives.