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Advice Line with Holly Thaggard of Supergoop!

How I Built This with Guy Raz

CHAPTER

Navigating Business Growth and Skin Health

This chapter explores the journey of a sunscreen brand that pivoted from targeting schools to a consumer-focused approach while discussing the importance of normalizing sunscreen use. A caller shares her experiences in scaling her hand-crafted cookie business, highlighting challenges in delegation and market differentiation. The conversation provides strategic advice on enhancing product offerings, marketing efforts, and the significance of a clear brand identity for small business success.

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