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Deconstructor of Fun
255. From Casual to Complex: Trends that Shaped Gaming in 2024
Dec 2, 2024
Daniel Tchernahovsky, VP of Business Development at AppLovin, shares his journey in the mobile gaming landscape. He discusses the rapid growth of mobile gaming and the shift towards hybrid monetization strategies. Tchernahovsky emphasizes the crucial role of automation and AI in transforming user acquisition efforts. He also highlights the importance of aligning marketing and product teams to optimize user engagement, and how effective metrics can guide successful monetization. Finally, he addresses the evolving dynamics of the app market amidst recent industry challenges.
01:06:54
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Quick takeaways
- The podcast discusses the shift in mobile gaming towards hybrid monetization models, emphasizing the integration of both in-app purchases and ad revenue to enhance player engagement.
- It highlights the importance of maintaining a startup culture at Applovin, fostering innovation and leadership development among employees to navigate industry challenges.
Deep dives
Empowering Game Developers with Scalable Solutions
Heroic Labs offers a robust platform that enables game developers to create engaging real-time multiplayer experiences across various platforms, including mobile, console, and PC. The Nakama server, a key component of their offering, is designed to be scalable, allowing developers to seamlessly integrate essential features such as in-game chat, leaderboards, and matchmaking. By utilizing these tools, developers can enhance player engagement and retention, crucial factors in today’s competitive gaming landscape. This capability empowers developers to build communities around their games, fostering a more interactive and immersive gaming experience.
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Discover
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