Evolving User Acquisition Strategies in Gaming

Dive deep into the world of game development and user acquisition with AppLovin’s Daniel TchernahovskyIn this episode, we explore the growth of mobile gaming, the significance of hybrid monetization, and the impact of automation and AI on user acquisition strategies.

Learn how Applovin's journey from startup to powerhouse company evolved, the importance of maintaining company culture, and strategic insights on app and game monetization.

00:51 Daniel’s Journey with Applovin

08:21 Industry Trends and Insights

18:23 The Rise of Hybrid Monetization

31:46 Aligning Marketing and Product Teams

35:09 Understanding Benchmarks and Metrics

37:14 Integrating User Acquisition in Development

38:33 Team Dynamics and Agile Development

42:50 Predictive LTV and Visualization Techniques

47:35 Avoiding the Doom Loop

56:50 The Rise of Apps vs. Games