Daniel Tchernahovsky, VP of Business Development at AppLovin, shares his journey in the mobile gaming landscape. He discusses the rapid growth of mobile gaming and the shift towards hybrid monetization strategies. Tchernahovsky emphasizes the crucial role of automation and AI in transforming user acquisition efforts. He also highlights the importance of aligning marketing and product teams to optimize user engagement, and how effective metrics can guide successful monetization. Finally, he addresses the evolving dynamics of the app market amidst recent industry challenges.

Daniel Tchnernahovsky, VP of Global Business Development at AppLovin, talks about the importance of hybrid monetization in gaming, customizing games for high retention, spreading investments, and the impact of AI in innovation. He also discusses the mindset for attracting high-value players and the future trends in the gaming industry.