255. From Casual to Complex: Trends that Shaped Gaming in 2024
Deconstructor of Fun
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Navigating Hybrid Monetization in Gaming
This chapter explores the evolution of hybrid monetization strategies in the gaming industry, particularly post-2019 privacy changes. It emphasizes the need for collaboration between marketing and product teams to improve user engagement and monetize effectively, examining the development of hybrid casual games. The discussion highlights the importance of early performance metrics and cautious scaling during game launches to succeed in the evolving landscape.
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