255. From Casual to Complex: Trends that Shaped Gaming in 2024
Deconstructor of Fun
Evolving Metrics in Game Monetization
This chapter examines the changing dynamics of game monetization, focusing on the need for improved tracking and visualization of essential metrics like LTV and CAC. It critiques the reliance on outdated methods and emphasizes the importance of thorough cohort analysis over arbitrary retention figures for better understanding user acquisition and monetization.
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