255. From Casual to Complex: Trends that Shaped Gaming in 2024
Deconstructor of Fun
Navigating Gaming Marketing Challenges
This chapter explores the complexities of modern gaming marketing strategies, emphasizing key metrics like CAC, CPI, and LTV. It highlights the evolution of user acquisition campaigns and discusses the detrimental 'doom loop' effect of reduced ad spending. The speakers advocate for data-driven approaches to budgeting and campaign management, while analyzing ongoing trends in the app and gaming markets.
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