Masters of Scale Rapid Response: How we served 150 million meals in Ukraine, w/José Andrés of World Central Kitchen
Sep 8, 2022
Join José Andrés, a world-renowned chef and founder of World Central Kitchen, along with Brian Adams, the CEO of PH Creative and co-author of a bestseller on employer branding, as they discuss urgent humanitarian efforts in Ukraine. José shares how they served over 150 million meals, highlighting the importance of quick action and community support in crises. They explore the role of food as a national security issue and the transformative power of culinary initiatives that inspire resilience and collaboration among diverse communities.
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World Central Kitchen's Ukraine Operation
- World Central Kitchen began by aiding Ukrainian refugees in bordering nations like Poland.
- They quickly expanded into Ukraine, partnering with local restaurants and chefs to provide meals.
Prioritize Action Over Planning
- Prioritize immediate action over extensive planning in emergencies.
- Adapt your response to each unique situation by meeting local needs directly.
Innovative Aid Delivery
- World Central Kitchen used innovative solutions like boats and partnering with the Spanish Postal Service to deliver aid in Ukraine.
- They leveraged existing restaurant networks to scale up meal production quickly.
