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Rapid Response: How we served 150 million meals in Ukraine, w/José Andrés of World Central Kitchen

Masters of Scale

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Navigating Employer Branding Through Personal Stories

This chapter explores the complexities of employer branding through the lens of an airline's engineering team, emphasizing the importance of aligning employee values with recruitment strategies. It introduces the 'give-and' methodology, highlighting how balancing sacrifices and rewards can improve talent attraction and retention.

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