Why Influencers Should Pay Attention to Word Choice

Jonah Berger, a Wharton marketing professor renowned for his expertise in social media engagement, dives into the power of word choice for influencers. He discusses how sensory language can transform communication, enhancing emotional connections with audiences. The conversation reveals that specific words boost trust and authenticity, transforming influencers into genuine advocates rather than mere endorsers. Berger also shares practical tips for influencers looking to improve engagement without abandoning their established strategies.