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4min chapter
Why Influencers Should Pay Attention to Word Choice
Knowledge at Wharton
Intro
This chapter explores the transformative shift from traditional advertising to influencer marketing, highlighting its substantial financial growth. It discusses the significance of trust and sensory language in fostering engagement, while addressing the challenges influencers encounter in maintaining credibility.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode