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2min chapter
Why Influencers Should Pay Attention to Word Choice
Knowledge at Wharton
The Impact of Sensory Language on Influencer Authenticity
This chapter explores how sensory language can transform influencers from simple endorsers to genuine product advocates. The discussion highlights the impact of language on trust and engagement, offering practical tips for influencers to enhance their effectiveness without overhauling their strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode