Knowledge at Wharton cover image

Why Influencers Should Pay Attention to Word Choice

Knowledge at Wharton

CHAPTER

The Impact of Sensory Language in Influencer Communication

This chapter explores how sensory language enhances communication for social media influencers, showcasing the impact of word choices. Through examples, it demonstrates how sensory words evoke emotions and strengthen audience connections.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner