AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
Why Influencers Should Pay Attention to Word Choice
Knowledge at Wharton
The Impact of Sensory Language on Consumer Trust
This chapter examines how sensory language impacts online consumer behavior, particularly through social media influencers. It reveals that descriptive words can dramatically increase audience engagement by conveying authenticity and trustworthiness.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode