21 Hats Podcast How Many Clients Did That Post Bring You?
5 snips
Jul 22, 2025 
This week features David C. Barnett, a business broker from Canada, Kate Morgan, CEO of Boston Human Capital Partners, and Sarah Segal, a PR expert from San Francisco. They dive into their varied marketing strategies on LinkedIn, debating whether likes or actual sales matter more. David contrasts his free self-publishing approach with Kate's hefty book expense. Meanwhile, Sarah takes a different route by investing in a VP instead of a book. It’s a vibrant chat on what truly drives business success and the value of genuine connections.
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LinkedIn Prioritizes Business Content
- LinkedIn prioritizes useful business content over self-promotion and personal bragging.
- Engaging authentically and commenting consistently builds valuable professional relationships.
YouTube Boosts Discoverability
- YouTube is key for discoverability by answering specific questions with evergreen content.
- LinkedIn complements by validating credibility and offering professional background to prospects.
LinkedIn Outreach Wins Clients
- Kate used LinkedIn to leverage a well-placed outreach that landed her firm as a recruiter for a serial entrepreneur.
- Posts about personal, relatable topics drew high engagement and connected her authentically with her audience.
