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How Many Clients Did That Post Bring You?

21 Hats Podcast

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Mastering LinkedIn for Networking and Branding

This chapter explores the effective use of LinkedIn as a professional networking platform, emphasizing the shift from traditional resume use to dynamic content sharing. It discusses personal insights on engaging with audiences through video and authentic interactions, contrasting LinkedIn's unique positioning against more casual social media. The conversation highlights the importance of meaningful contributions over vanity metrics, encouraging listeners to focus on genuine relationships and impactful content creation.

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