Sarah Segal

CEO of Siegel Communications, a public relations firm based in San Francisco. She believes that AI will increase productivity, but will not eliminate the value of agencies due to the need for relationships.

Best podcasts with Sarah Segal

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Jun 10, 2025 • 55min

‘The General Purpose Agency Is Doomed’

Alan Pentz, founder of Corner Alliance and The Owner Institute, dives into the potential demise of B2B agencies due to the rise of generative AI. He argues that companies may prefer AI over traditional agency retainers. Jaci Russo, CEO of Brand Russo, shares insights on leveraging AI for better business practices, while Sarah Segal, CEO of Siegel Communications, discusses the enduring significance of human relationships in PR amidst AI's growth. Together, they explore the balance between technology and personal connections in the evolving business landscape.

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