AI Snips
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Transcript
Episode notes
Secret Bar Creates Social Currency
- Please Don't Tell used secrecy to create demand and fill a bar without public signs or traditional marketing.
- Making access feel exclusive gave patrons social currency and drove frantic repeat calls for reservations.
Design For Sharers' Social Currency
- Social currency means people share things that make them look smart, special, or 'in the know'.
- Designing products to make sharers look good increases voluntary word of mouth more than paid referrals.
Stories Get Exaggerated For Impact
- In a cooking-class experiment participants exaggerated experiences like seeing cockroaches to make stories more engaging.
- People reconstruct stories with extremity bias to increase emotional impact and social appeal.