Jonah Berger: Spread your ideas, leverage word of mouth
What You Will Learn
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Social Currency
In the book contagious jonad, they seem like if you do, if the marketer does one, does x, then the customers always going to do y. Nat now, is that actually howwe we live in everydayday life? We're just robots? You press a button and we do we react based on what the environmet does to us. I'll try to do my best to answer it. And what i think a good way to think about it is these things, on average, are true.
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