Jonah Berger: Spread your ideas, leverage word of mouth
What You Will Learn
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How to Build a Trigger for Usable Bags
Two months ago, australia outlawed plastic bags at super markets. They sort of faze em out, and now they're completely gone altogether. So you need to bring your own bags. And the only time i remember that i need to bring my own bag is when i get o the check out with a with an armful of stuff. How can i sort of buildig and some kind of trigger earlier to make me remember to bring that usable bag before i get into the supermarket? It's not just frequency of being reminded. It's when do we want people to think about us? Right? When is the right time? Whether its time of day, day of week, something
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