Jonah Berger: Spread your ideas, leverage word of mouth
What You Will Learn
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How to Use Referral Feeds to Get People to Talk
i hadn't sort of thought of that the things that people sheb obviously, everybody talks, and everybody loves to talk. But the things that they're saying is that theThings that make them look good to others. Obvious to that sense of social currency. I love it. And i love that it's a different way of thinking about it than what most companies say. Understanding the psychological motivations which drive people o talk and drive them to share.
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