106: Brain Wash by David & Austin Perlmutter

In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.

In 'The Practice', Seth Godin emphasizes the importance of consistent creative work and the process of creation over the outcome. The book argues that creativity is a choice driven by the desire to find new truths, solve problems, and serve others. Godin insists that the practice itself is the output, and it is what we can control. He encourages readers to trust the process, commit to the journey, and embrace discomfort and potential failure as part of the creative process. The book also highlights the importance of generosity and serving others through one's work, and it discourages the pursuit of external validation and outcomes.

In this book, Todd Henry presents a new framework for understanding what motivates us and why. Drawing on decades of research and interviews with over 100,000 people, Henry identifies twenty-seven unique 'motivational themes,' each with its own DNA. These themes help explain why some people are driven by a race against the clock, others by team involvement, and others by public recognition. The book teaches readers how to decode their Core Motivation to make informed decisions, choose career paths, and transform their work into work they love. It also provides insights into how each motivational type finds meaning, their shadow sides, and how to interact effectively in the workplace.

Based on the latest science, 'Brain Wash' reveals how modern life, including digital media and unhealthy lifestyle choices, undermines our mental and physical health. The book presents a 10-day bootcamp program, including a meal plan and 40 original recipes, to help readers think more clearly, make better decisions, strengthen relationships, and develop healthier habits. It focuses on the impact of inflammation on the brain and provides strategies to regain control over decision-making, promote empathy, and foster a more fulfilling life.